The animated GIFs in Twitter are one of the best options to add a new twist to your marketing strategy. These animated GIFs are capable of adding more value to your images which is really an interesting way to get exposed in Twitter. Most of the people are well aware of these Twitter animated GIFs, but they will not have an idea about using it in a proper way so their marketing tactics can be improved.

1. Brand awareness- It is important to increase the brand awareness. Some of the Twitter users will post animations that are already available to get noticed. But you can also create your own animation that can easily promote your own brand. The animated GIF of your own brand can help in spreading details about your product across all the social media channels. Try to include a cool image along with the text that can attract most of the people very easily. You can also include combination of very popular event and a question along with an animated GIF that can look humorous for the followers.

2. Display your products- Everyone is well aware that the main thing in promoting a business is the product. Try to include your product image in the animated GIF and it will easily look lively. You can use the products as per your wish in the animated GIF to make it look attractive. Make your to use the product image completely, so the people are easily able to recognize the product. It is also important to change the product image on regular basis while creating the animated GIF to ensure that you are being noticed.

3. Showing your company culture- If you are not able to create the animated GIF with your product picture, then not to worry. Most of the brands have been using different things to make their product attractive. If you go through animated GIFs of some of the brands in Twitter, they will not be related to their business. But the animated GIF will be created in such a way that it will receive attraction from most of their followers.

It is very easy to add an animated GIF in your tweet, just try to select Tweet icon and use camera icon to select a photo. Then choose the photo that is suitable to be added in the tweet. You will not be able to include animated GIFs with multiple pictures in your tweet. In case you want to delete the picture that has been added to the tweet, you must delete the entire tweet and it is not possible to delete only the picture. There are many tools that have been specially made for posting animated GIFs in Twitter, so this can help in many ways. Some time adding animated GIFs in the tweet can also spoil your entire brand name, so always stay focused while using the GIFs to promote your brand name without getting into trouble.