Social media can be a great source to improve your strategic partnership along with important people around. But most of the people struggle to look for the influencers on the social media platform that can make them struggle in developing their business. There are few ways to look for the influential people and try to connect with them to develop a good relationship related to your business. By finding the influential people related to your brand can help you knowing the things that are happening around your industry. By following these steps you will be able to look for key influencers around your industry and develop a relationship in a positive way.

1. Creating a list of targets- There are tools available to look for the right influential people to be seeded in your list. Add the people to your list even if you are not sure about them being included in your list as these people can help you in leading the right influencers. Always try to find the influencers in less numbers such as 10-20 in the beginning and note down their names as well as URLs of social media accounts. Now look for websites that can provide the details about influential people.

2. Monitor the list of members- Now you monitor as well as try to communicate with the people in the list. To do this you can use various tools specially developed for this purpose. Google Reader is one of the tools that can be used to get in touch with the influencer. Most of the influencer will have a blog and RSS feed, so just go to their blog and access Google Reader settings, then Goodies. Now you will see a bookmarklet in under ‘Subscribe as you surf’ which must be pulled on to your web browser to subscribe the blog in Google Reader.

3. Filter the list- The list must be updated on regular basis by adding new influencers and removing the old one. This will help in maintaining a simple list that features only influential people and make your work easy. You can remove the influencers on the list based on few things such as they are not related to your niche and more. Sometimes a person will be influential, but they will not be related to your brand in such case just take them out of your list.

4. Developing a relationship with people in the list- Never try to communicate with the list of people you have immediately as it will be good idea. Just listen to their communication with other people on the social media platform. You can give your suggestion only if they need assistance and do it immediately which can create a trust about you with influencer. You can slowly develop your relationship with the influencer with various things like promoting their content, attending their event, giving nice feedback about their content, sending referrals, message them at the right time and more.