Many marketers spend more time on the social media to promote their business, but only few people know that they can make their work easy by using few tools. There are few important tools that can be used to save time while marketing your business on the social media platform. You can select any of the following tools based on your requirements and use it for marketing your brand name in various social media channels.

1. Try to streamline posts- This is one of the best tools that can help you to streamline the posts and make you to spend more time creating a to-do list. It is available as both free and premium version that is perfect for all the business organization. In the free version it is possible to manage only single dashboard that helps to schedule the posts and even follow hashtags. You can also look at your social mentions related to your product and even competitors. Sprout Social is another tool that is similar to HootSuite that is a perfect choice for medium business. If you are having team members who are working on the same product, then this tool can make your work easy. It also features one dashboard that can be used to manage your posts and even schedule them on various social media platforms. The next tool is SocialFlow that is also available with the same features as HootSuite and Sprout Social, but there is one difference that is you can manage both free as well as paid contents.

2. Look for brand influencers- Those who are aware of your brand name will start following your social media profile on their own, but others will hesitate slightly. The targeted audience will not always look for information about your product from your company, but they want to get the information from your influencers on the social media channels. So try to interact with influencers so your targeted customers can get engaged with you. There are also tools to do this in the right way such as BuzzSumo which helps you to match particular keywords on Twitter and find the influencers to get engaged. The next tool will be Little Bird that can be used to search for Twitter data using texts and not with number. You can also see influencers from other social media profile as well using this unique tool.

3. Look for your brand mentions- This really an important part of your marketing process on social media. You must assess what the audiences are saying about your brand on the social media platform and also about your competitors. The best tool to do this is known as Mention that is available for free and you can monitor only your brand name mentions on the social media. You can also monitor mentions related to your brand as well as your competitors with this tool and it selects mentions about your social media profile along with blog mentions.