Twitter has been the best platform for most of the marketers to develop their business whether it is small or big. Especially for the small business that are looking to promote their product on Twitter, there is no need to look for high level influencers as it can be done with micro-influencers. The micro-influencers can be enough for the small businesses to engage with their audience and advertise the products.

1. Micro-influencers in followers- There is no need to go through the entire channel to look for micro-influencers as you can find them among your followers. Promoting your brand through the micro-influential followers will help to gain interest from the social media audience. You will not be putting any special effort to attract the people in purchasing your product if they are part of follower’s base. In case you are trying to reach the influencers out of your follower’s base, then it can be difficult to convince them but you can easily attract your followers as they will have a trust in your Twitter account. To find the micro-influencers among your followers, just send a small tweet with an attractive content to your followers.

2. Reach micro-influencers with hashtags- There are chances that some of your micro-influencers would never have heard anything related to your business. But there is still chances that they will be interested in your product if your reach them in an attractive way.  Do a hashtag research to know what type of influential users will be interested in your products. Then you can just use the related hashtag to find the users who are looking for your products on the social media channel. These influencers will also be interested in having an alliance with your brand if they really like your approach. You can find the perfect hashtag by searching it on a search engine as you can see results based on Twitter as well as other social media channels.

3. Reach to local blogger- As a small business you will be covering a small area in your town, so just look for bloggers who can help to find the relevant micro-influencers for your brand. Make sure that you are working with micro-influencers based in your geographical area as reaching the influencers outside your city will have no effect on your business. Through local bloggers you will be able to reach micro-influencers and engage with the right audience based on your geographical locations.

4. Using BuzzSumo- This is a simple tool that can help you to find the most essential micro-influencers on this platform. With this tool you will be able to look for influencers with the help of specific keywords. You can also see the influencer’s stats in your search results with this tool along with the engagement rate. There are also other similar tools that can help to achieve the same type of results to find micro-influencers, but BuzzSumo has been much effective than other tools.