Assessing your competitors is an important part of your business strategy and this is useful when you are struggling to reach the customers. There are special strategies that can be used to assess your competitors for effective social marketing process. First you must decide few things such as whether your business needs social media and if you are using it then which network would be best to use. You must also decide about your profile and the content that needs to be used in your post. Now follow these simple steps to assess your competitors by creating a social media method. Knowing more about your competitor’s can help you to assess their strategy and stay completely different from them so you can attract the customers.

1. Range of your audience- First try to assess your competitor’s social media connection and which network they use to promote their business. You have to do some research by visiting the competitor’s website and also search them in Google. Use the tool like Twitter counter which will help to assess the follower growth of your competitors for 3 months. You can compare the Twitter followers using the tool Wildfire and you will be able to get the number of audience your competitors has on this social media channel.

2. Measure your engagement- This is an important process in assessing your competitor which can be done very easily. To analyze your competitors you can use Twitter Customer Service Analysis Report that will display the complete details about the competitor handles on this platform and you can also see the tweets made by them.

3. Set you profile- Now try to review your competitor’s profile and the way they have been setup. The first thing that must be noticed in the profile is the cover photo which can be used as per your desire based on your social media account. You can either use same photo in your cover page in all the social media channels or even select separate photo for each of them. Next you must look at the description used by the competitors and the contents available in it. Your description must give the best impression about your business and the customers will get attracted only by reading this. Select the tool Rival IQ which can help to get the Twitter bios of your competitors.

4. Link back and analyze content- Those who want to bring back the traffic for their website through social media, try to place the links in the right way. Look for competitors profiles and the places where they have added the link. You can analyze the content which is the last thing that must be done. Try to create the content that can engage with your customer and avoid using the same content on regular basis. There are also few tools that can help to create the most attractive content that you want to post on the social media network.