Author Archives: Neal

Using Social Media To Create Influential People List

Twitter
Social media can be a great source to improve your strategic partnership along with important people around. But most of the people struggle to look for the influencers on the social media platform that can make them struggle in developing their business. There are few ways to look for the influential people and try to connect with them to develop a good relationship related to your business. By finding the influential people related to your brand can help you knowing the things that are happening around your industry. By following these steps you will be able to look for key influencers around your industry and develop a relationship in a positive way.

1. Creating a list of targets- There are tools available to look for the right influential people to be seeded in your list. Add the people to your list even if you are not sure about them being included in your list as these people can help you in leading the right influencers. Always try to find the influencers in less numbers such as 10-20 in the beginning and note down their names as well as URLs of social media accounts. Now look for websites that can provide the details about influential people.

2. Monitor the list of members- Now you monitor as well as try to communicate with the people in the list. To do this you can use various tools specially developed for this purpose. Google Reader is one of the tools that can be used to get in touch with the influencer. Most of the influencer will have a blog and RSS feed, so just go to their blog and access Google Reader settings, then Goodies. Now you will see a bookmarklet in under ‘Subscribe as you surf’ which must be pulled on to your web browser to subscribe the blog in Google Reader.

3. Filter the list- The list must be updated on regular basis by adding new influencers and removing the old one. This will help in maintaining a simple list that features only influential people and make your work easy. You can remove the influencers on the list based on few things such as they are not related to your niche and more. Sometimes a person will be influential, but they will not be related to your brand in such case just take them out of your list.

4. Developing a relationship with people in the list- Never try to communicate with the list of people you have immediately as it will be good idea. Just listen to their communication with other people on the social media platform. You can give your suggestion only if they need assistance and do it immediately which can create a trust about you with influencer. You can slowly develop your relationship with the influencer with various things like promoting their content, attending their event, giving nice feedback about their content, sending referrals, message them at the right time and more.

Promote Products In Twitter With Animated GIFs

Twitter
The animated GIFs in Twitter are one of the best options to add a new twist to your marketing strategy. These animated GIFs are capable of adding more value to your images which is really an interesting way to get exposed in Twitter. Most of the people are well aware of these Twitter animated GIFs, but they will not have an idea about using it in a proper way so their marketing tactics can be improved.

1. Brand awareness- It is important to increase the brand awareness. Some of the Twitter users will post animations that are already available to get noticed. But you can also create your own animation that can easily promote your own brand. The animated GIF of your own brand can help in spreading details about your product across all the social media channels. Try to include a cool image along with the text that can attract most of the people very easily. You can also include combination of very popular event and a question along with an animated GIF that can look humorous for the followers.

2. Display your products- Everyone is well aware that the main thing in promoting a business is the product. Try to include your product image in the animated GIF and it will easily look lively. You can use the products as per your wish in the animated GIF to make it look attractive. Make your to use the product image completely, so the people are easily able to recognize the product. It is also important to change the product image on regular basis while creating the animated GIF to ensure that you are being noticed.

3. Showing your company culture- If you are not able to create the animated GIF with your product picture, then not to worry. Most of the brands have been using different things to make their product attractive. If you go through animated GIFs of some of the brands in Twitter, they will not be related to their business. But the animated GIF will be created in such a way that it will receive attraction from most of their followers.

It is very easy to add an animated GIF in your tweet, just try to select Tweet icon and use camera icon to select a photo. Then choose the photo that is suitable to be added in the tweet. You will not be able to include animated GIFs with multiple pictures in your tweet. In case you want to delete the picture that has been added to the tweet, you must delete the entire tweet and it is not possible to delete only the picture. There are many tools that have been specially made for posting animated GIFs in Twitter, so this can help in many ways. Some time adding animated GIFs in the tweet can also spoil your entire brand name, so always stay focused while using the GIFs to promote your brand name without getting into trouble.

Using Twitter Listening Report

Twitter
Twitter listening report is useful in getting access to the powerful data in twitter and you can also track the current as well as other keyword usage all across Twitter.  The report is able to calculate the Tweet counts for a particular keyword in Twitter during a time period. The latest report option can help the brands in different ways such as visualizing Twitter campaigns effectively, details about brands as well as product lines and finally look for new trends related to brand keywords. It is easy to set up your report and open keyword selection menu by just clicking Add Keyword. Add Keyword can be sued to enter your relevant keyword like brand name

With the Add Keyword option you can also add multiple keywords that can be used to compare the keyword volume. The Stats with the Keyword section can search deeper to show latest trend analysis as per the keyword search. You can also see the peak day where the keyword has been used during a reporting timeframe as it also shows the sample Tweets during the day. The twitter listening report can be used in different ways that can helpful in making good decisions related to your business. The report also analyzes the Tweets with average volume during the day, growth and samples it with engagements. You will be able to find the individual campaign with the volume generated or even go through multiple campaigns for reaching the best target audience.

Monitoring the keywords is very important to a particular brand, but you will be able to report on the keywords with this new option. Try to enter the keyword to your Twitter Listening Report and you can get trends that are popular at present. By monitoring the brand, you will be able to know which product is popular in the social network that can help in making important change with your product. This information can be used to compare along with significant events, PR crisis or even adjust the engagement strategy. Try to click on the keyword to view your data very easily while comparing the multiple keywords. Those who are planning to introduce a new product will be able to see how other products have been compared with the newly launched products.

The Twitter Listening Report can help to know share of volume that will determine the place of a particular product in the present social market. Brands that monitor the competitors in the social market are of different versions such as technology based brand tracking with share of volume along with its competitors and knowing which brand can be the best option for the social community. Another one is CPG brand comparison that is seasonal promotions adjacent to the competitor’s product which can help in making important strategy changes. The final option is providing hospitality with their brand along with the top competitors and look out for opportunities to develop fast in the present market.