Most of the brands like to start their own event and would like to attract more people through the social media channel to attend it to make it successful. But to attract the audience through the social media network can be a difficult process for the brands as you must have a good presence. These steps can help you to achieve a good social presence with very less effort based on the event.

1. Use relevant hashtag- You can get into a conversation by using a relevant hasgtag based on the event. Make sure that the hashtag includes all the material related to the event. Make it visible on the website related to the event and use the hashtag to get promoted to the attendees. Also use the same hashtag on your entire conference materials so it gets easily recognized by the people online and offline. You can make your event speakers to use the hashtag in the presentations and reply to the tweets during as well as after the presentation.

2. Using mobile app- Try to create a mobile app related to your business event which must features simple information like map, about the app and schedule of the event. If required you can also update the app with more information like social integrations which will help the event attendees to engage with others attending the event. Most of the users a regularly active on the social media channels through mobile apps only and it is one of the best options to attract more audience to your business event.

3. Set up a command center- Once the event attendees start posting on the different social media platforms, so now you must respond to them more effectively. You can appoint few people to maintain all your social media channels to get more attention to your event. There is no need to worry whether your event is for a small number of people or large, just fix a person who can respond to the audience who interact through the social media channel. By doing this you can easily reach to your fans or followers and support them to be a part of this event.

4. Answer attendee’s questions- This is a very important process as the participants of your event will have more questions related to your business. You can select one of the social media channel like Twitter to address the questions raised by the attendees. Most of the event attendees like to get their questions answered as they would also like to become part of your business event.

5. Use social media as source- Social media network has become a part of many people who like to use it on regular basis and the event attendees would like to be part of the next event through your social media channel. You have to make the work easy for attendees to reach the conversations related to your business event on the social media channel.