Live events on the social media are more interesting when compared to the content you post. The people will get more excited if you share a live even through social media and get immediate response from them related to the content. It is possible to get yourself exposed more through the live events and also generate more excitement. There are different ways that can help businesses to manage their social media to get connected with the audience during events. It is no possible to create meaningful connections with the customers by the businesses in the present competitive market. The live events offer a great platform for reaching the right consumers for the brands in a most meaningful way.

1. Sharing events live- Using live broadcasts you can easily make your audience to become part of the live event. The live video broadcast will help the viewer to see something special which they are missing it out at this time. It can also help to increase the number of audience who are watching the live even right now. Use live video try to make the announcement of your activities, guests for the event, giveaways and more information related to the love event. Make sure to provide a valuable content for your viewers and make them engaged with your live content. You can try to plan the broadcast in the final moment of the live event or plan it in advance, but the content of viewing must be valuable for the viewer. The viewers can also be connected easily by offering freebies or conducting Q&A sessions which will keep them engaged.

2. Geotargetting your visitor- This is one of the most powerful tactics that can bring in more engagement from a particular group. It can give more exposure to a brand as well as campaign created by the businesses to bring the right audience to your live event.

3. Tweets- There also brands that convert the tweets as currency and make the viewers to tweet with a hashtag. It is possible to get more impressions and engagements with the help of content mentioning using your hashtags.

4. Planning a search- Once the viewer attend your live event, try to create a chance to get engaged with them through rewards- Instead of giving out the rewards directly for your viewers, try to create a search hunt by adding clues to get to the rewards. This can also add fun to your social media and make the viewers engaged easily. To get more engagement you must try to promote your search leading to your live event.

5. Share the content- Live events can easily create a sense as well as shared interest to your viewers in the community. So try to join the community after creating a perfect content from live event and make sure to share it. Help the attendees to make them share photos from the live event on the social media platform using the hashtag.