Moments from Twitter was expected to attract more people to this social media platform. This feature was introduced by Twitter to deal with its main issues like the non Twitter users find lot of difficulty in understanding it so this can appeal to them easily to increase the user growth. Twitter was expecting to see some success with the introduction of Moments as it was featured within its app. Now it’s been a year since the introduction of Moments by Twitter, but some of the reports suggest that Twitter has failed to see the success with this feature. According to few reports, Twitter has been doing tests to change its Moments feature by replacing it with option that would help them getting more users. There were two tests made by the company to replace this Moments feature.

The first test is where the Moments tab to be replaced with ‘Happening’ tab that will be used mainly to focus on the live video as well as most happening trends. This would become one of the best option if Twitter brings it into effect as will be working along with newly introduced ‘what’s happening now’ Twitter mission statement. It can also help to highlight the live streaming option in Twitter that can be more useful for all its users. The second option is Explore which would have the same feature as Mashable but with a different name. With all the new options, the company will show live and latest coverage on their platform along with other latest advancements in personalizing their user experience. Mainly the Explore tab is expected to be much more useful to the Twitter users according to the report if it is handled in a perfect way. So many new things are happening to make Twitter more attractive for its users which show that Moments feature has failed to attract more people on the social media platform.

Twitter also made an announcement few days back that all its users will be able to create own Moments from now on their social media platform which is really a great option for all the brands and not much for the standard Twitter user. Moments feature is capable of presenting a full screen presentation from the user that would make it really a good option for the brand. Now everyone including the brands can create a perfect content through tweets with Moments, but the question is whether Twitter has delayed the introduction of this feature for all. It would have been a great option if Moments feature was available for brands during its first introduction to make it more interesting. We have to wait and see how Twitter is going to handle Moments in future whether they will replace it with a new feature or there is going to be a new addition to this one. Mainly Moments curation has not been so good and people are not failing to click the Moments tab.